Tuesday, December 24, 2013

Changing audience behavior

(From PDI-Entertainment’s Indie Bravo supplement, published Dec. 9.)


“ABOUT 85 percent of my original vision [for ‘Alagwa’] came out in the film—but surprises and limitations I discovered while shooting molded the film into what it is now,” filmmaker Ian Loreños tells the Inquirer.

His thriller-drama “Alagwa” won best narrative feature at the Guam International Film Festival. The movie was released by Star Cinema in October.

Loreños says making an indie film requires, aside from heart,  a sturdy financial backbone.  “But I love the freedom and the idea that what we’re doing is all passion.”

He has high hopes for the indie film scene. “These small films with big hearts made international audiences take notice. This has changed the behavior of Philippine audiences.”

On being an Indie Bravo! honoree, Loreños enthused: “It’s a dream come true to be recognized for my work right here in my country.” Oliver Pulumbarit

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